It’s Not Me: A VR Art Experience

One Woman’s Journey Through Healing From an Eating Disorder

A Child's Bedroom


If a picture is worth a thousand words, the It's Not Me Game experience gives hope and understanding to players in a way previously impossible. The interactive Virtual Reality (VR) game experience is Becka Watkins’ personal story and art, who’s narrative shows recovery from an eating disorder through the lens of 15 years of artwork. As the player moves through moments of time represented by VR spaces (such as a child’s bedroom, or an innocuous trip to the grocery store) they interact with the art Becka created at the ages suggested by the rooms. Paired with each work of art is a piece of her narrative. Working through the experiences of Becka’s life the player learns more of Becka’s story, each time returning to a hub art studio where each narrative is connected to backstory, poetry, or a specific message of healing through art.

Teen Room
Thoughts swirling on this Teen Room floor show the user where to interact with Becka's Art.

Problem Description

“Eating disorders are hidden diseases,” Becka Watkins said, “and they come with a lot of shame.” Many people’s lives are impacted by personal experience with an eating disorder, or that of a friend or family member. Because of reticence to understand these diseases it’s also harder to heal from them, and easy to feel alone in the fight toward health.


1. Encourage empathy for people with eating disorders

2. Promote hope for healing from an eating disorder

3. Encourage dialog about ways to aid in healing from an eating disorder

My Role

As our team was small, my roles in this project changed as the project progressed. My primary job was as a UX Designer, but I also contributed as a UX Researcher, and Visual Designer. I worked with 2 Developers, another UX Designer, a Level Designer, an Environment Artist, a Managing Director, and 2 clients.


When we met Becka Watkins for the first time we realized that she had a powerful idea, and that her art was vibrant and descriptive. We brainstormed with her, and came up with the initial concept for It’s Not Me. This was a fun and challenging project, because it needed to go through several evolutions to become the project it is today, as Becka had never experienced VR before embarking on the project.

3D Exploratory ‘Sketches’ from the First Iteration

3D Model of a Colorful Bird
3D modeled interpretation of a 2D Art Piece by Becka Watkins
Cat Tail Grass
3D model of vegetation surrounding a pond; an early proposed game space
Low-poly 3D modeled terrain. Pond, closeup.

First Steps

Our first step was in-depth research into what had already been done in the field of VR Eating Disorder therapy, and assistive experiences. This confirmed our plan of creating an art experience that gave hope and encouragement to people with eating disorders, and those close to them.

Along with a Level Designer, another UX Designer, and a Visual Artist, I began by creating storyboard slides, flow charts, prototype scenes, and 3D assets to show the story arc of the game. We worked side-by-side with the dev team as they created interactions to test within the game environment, as this kind of a project is pretty new and doesn’t have much of a precedent outside of purely therapeutic games used only in clinics and research facilities. It took a few cycles of creating and meeting with Becka, but eventually we had a game flow that worked beautifully. Once that happened we brainstormed the name “It’s Not Me” with Becka, and I created a logo for the game featuring a modified piece of her art.

The Evolution of a Logo

 Yellow Eye and It's Not Me text
Eye Logo representing the way we see ourselves, and others.
 Stick Figure Reflected in Eye and It's Not Me text
A Person is reflected in the eye, but is it one's self, or something else?
Sketchy Stick Figure Reflected in Eye and It's Not Me text
The logo becomes more vulnerable as the stick figure is now hand drawn, and the font takes on a more hand-written look.
3D Yellow Eye and It's Not Me text
The figure is now a simplified version of one of Becka Watkins' art pieces, and reflects both the eating disorder, and wounded self esteem.


After the beta version of the game was complete, I was tasked with running the Research Team. I wrote a user testing plan, which used moderated user testing, logic and navigation testing, interviews, and surveys to test the game for strengths and failures. The small test we ran showed a high degree of empathy being reported among players, for people with eating disorders, which is exactly what we hoped for. Because of testing we were also able to find and fix some VR nausea, a lot of minor bugs, and chose to add more environment art to make the spaces within the game more realistic. Qualtrics and Google Sheets were used for data analysis.

Testing Result Highlights

ARSIS 2.0 Test Results: Prefference of ARSIS 2.0 on Microsoft HoloLens.
Subject's prior video game experience.
ARSIS 2.0 Test Results: Noise Level Difficulty.
Subject self-reported career.
ARSIS 2.0 Test Results: Aesthetic Appeal.
Subject self-reported exposure to an eating disorder.
ARSIS 2.0 Test Results: Prefference of ARSIS 2.0 on Microsoft HoloLens.
Subject's self-reported emotional response to the first scene, the Child's Room.
ARSIS 2.0 Test Results: Noise Level Difficulty.
Subject's self-reported emotional response to the second scene, the Teen's Room.
ARSIS 2.0 Test Results: Aesthetic Appeal.
Subject's self-reported emotional response to the sixth scene, the Doctor's Office, before and after fixes and updates.

In your words tell us about your experience in [the Doctor's Office Room]. Was there anything that stood out to you?

"This room demonstrated very well the intense strengthening of the eating disorder voice as one begins to see the damage it is doing as well as when one is considering rehabilitation. The voice gains power, the gaslighting gets more intense. The fear of "Who will I be if do not have this?" increases and the doubt that one can survive without it peaks until the person realizes the one fueling the voice is her/him and that life without it can exist. But it is terrifying to walk in the world without this backdrop/fail safe. The eating disorder has always been there, an adaptation that needs more and more, just like a chemical, in order to be more effective. The starkness of the clinical room was jarring and very effective."

How would you describe the "It's Not Me," experience to someone who has not experienced it yet?

"One of the best portrayals of mental/eating disorders in an interactive space, maybe even ever."


It's Not Me has shipped, and is starting field testing (by licensed therapists and psychologists). When field testing is completed, it will be taken on the road by Becka Watkins, the artist, as well as used by people with eating disorders, art enthusiasts, and anyone impacted by food disorders. Once field testing has finished I will update this page with download links.

It's Not Me Trailer:

Official It's Not Me Game Trailer

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